March 6, 2014 at 1:29 pm #148
A scan of numerous removals websites by Vince Robinson from the AIM team highlighted the following common mistakes regarding local search:
1. Old, incomplete or inconsistent contact details -multiple listings on online directories. When somebody searches for a local result, let’s say removals company Milton Keynes, Google cross references contact details or NAP’s – Name, Address, Phone Number – contained on your website with any contact details on online directories such as Google Places, Yelp, Thomson Local, freeindex etc. Where discrepancies are found such as different phone numbers, or old addresses, Google down rates the local search results for the company in question. If you have moved premises or changed phone numbers let Google know. It is also critical that you contact the webmasters of all directories that have incorrect NAP’s – Name, Address, Phone Number’s and have them amended to the correct details.
2. Company is not listed on online directories such as Google Places, Yelp, Thomson Local, freeindex etc.
3. Social media profiles ( Twitter, Facebook, Google + etc) contain no reference to any physical location or no links back to a website which does have location details.
4. Website contains no reference to your locality. You may be a removals or storage company in Milton Keynes but if the products and services listed on your website contains no reference to your location in any of your page titles, headings, text or photos (location information with photos/images can be achieved with use of the image name, and title or alt tags), it reduces your chances of being shown on the first page for local search results.
5. Statistics show that positive reviews now influence search results. There is currently no evidence that negative reviews do the opposite. However negative reviews that are not responded to can give the impression your company doesn’t care. People often accept that even the best run businesses can have the occasional hiccup. Therefore you should respond to negative reviews and show potential clients your commitment to a quality service. Remember, It is not just ‘back links’ to your website and links from social media sites such as Twitter and Facebook that help you rank in local search, it is review sites such as Google Reviews, TripAdvisor and Yelp that are becoming ever critical to local search ranking.
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